1Kiktenko, V
1A. Yu. Krymskyi Institute of Oriental Studies, NAS of Ukraine. 4, Hrushevskoho Str., Kyiv, 01001, Ukraine
Kitaêznavčì doslìdžennâ 2015, 1-2:39-50
Section: Political, social and economic development of China
Language: Ukrainian

This article explores the question of how China seeks to project its “soft power” in the process of creating its new image at the global level, due to the collective identity and prestige of the country. It is shown that as a result of discussions in the Chinese scientific discourse formed two approaches to the use of “soft power” is a countermeasure American “soft power” and a means for achieving the status of China as a world power. It is noted that a Chinese version of “soft power”: 1) official policymaker and public figures pay much attention to the, 2) Chinese discourse largely corresponds to the conceptual basis of the J. Nye’s theory, but it is not limited thereto; 3) the Chinese discourse often operates in a national context and uses for domestic purposesunlike the original wording of J. Nye about the effectiveness of “soft power” in achieving foreign policy goals; 4) “soft power” as presented by Chinese analysts, remains the weakest link because it is mainly used for “defensive” purposes – correcting the image of China in the world: fighting misconceptions and response to cultural and political achievements of the West in China.

Keywords: Beijing Consensus, Chinese civilization, foreign policy, peaceful rise, soft power

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