1Yue, Wang
1Lecturer, School of Foreign Languages, Beihang University No. 37 Xueyuan Road, Haidian District, Beijing, P.R. China, 100083, yp20092011@163.com
Kitaêznavčì doslìdžennâ 2016, 1-2:110-114
Section: Chinese language and literature
Language: russian

Abstract: Euphemisms are one of the most important aspects in the field of linguistics, since they serve as a tool for verbal communication. The peculiarity of euphemisms is that they are used to create a courtesy effect and therefore consist exclusively of words that are positively perceived by a certain society. In this article, we study the examples of euphemisms in the Chinese national consciousness through comparing them with their analogues in other languages. The research is justified by the facilitation of communication between China and other countries, as well as by better understanding of the Chinese traditional culture that can result from study of the most frequent euphemisms in the Chinese language.

Keywords: Chinese mentality, euphemisms, intercultural communication, linguoculturology

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